CONCEPT · BUILD-READY · SIMULATED DEMO
See churn coming. Save the account before they cancel.
Churn Sentinel is designed to watch your accounts for fading engagement signals, score their risk with reasons shown, and draft the save-play outreach for a human to review before the cancellation email ever arrives. Built for subscription and retainer businesses where retention compounds.
Fixed-fee diagnostic. Written scope before any build begins.
Concept build · Human reviews every outreach draft · Full decision audit trail · Kill switch included
Concept demo with simulated data. Shows the governance model: AI flags and drafts, a human approves before anything sends.
An account's engagement starts fading. Here is what Churn Sentinel is designed to do.
Step through the workflow. Every account and number is illustrative simulated data.
Weekly digest · Monday 8:00 AM (simulated)
Churn Sentinel would be designed to pull engagement signals on a schedule: logins, feature usage, support ticket tone, and invoice behavior. Each account receives a health score with the contributing reasons shown. Nothing moves to action until you click in.
Concept demo · simulated data · all names illustrative
Signal detected during weekly scan (simulated)
The system would be designed to detect when an account's engagement pattern shifts: logins drop, key features go unused, a support ticket carries a frustrated tone. The risk score updates with the contributing reasons shown in plain English. No black box.
Click into the flagged account to see what it found.
RISK REPORT (concept demo, simulated data) ------------------------------------------ Account: Riverstone Labs (illustrative) Risk score: 67 / 100 [AMBER threshold: 60] Contributing signals: Logins this week: 2 (was 9 avg, -78%) Feature: Reporting 0 uses (was 5/week) Support ticket: Tone flagged as frustrated Invoice: Opened, not paid (day 14) Risk trend: Increasing over 3 weeks Renewal date: 47 days out Recommended action: Draft outreach queued for human review. No message has been sent. A person reviews before anything leaves.
Concept demo · simulated data · illustrative only
Draft placed in approval inbox (simulated)
Once the risk threshold is crossed, Churn Sentinel would be designed to draft a personalized save-play email and queue it in your approval inbox. The draft references the specific signals it detected, not a generic template. Nothing sends until you approve it.
DRAFT OUTREACH (concept demo, simulated data)
----------------------------------------------
To: J. Mercer, Riverstone Labs (illustrative)
Subject: Quick check-in from your account team
Hi Jordan,
We noticed things have been a bit quieter on
your end this week. We wanted to reach out
before your renewal comes up in 47 days.
A few questions we'd like to answer for you:
- Is the reporting feature still meeting
your needs? We saw usage drop off.
- Is there anything our team can address
on the open invoice?
Happy to set up a 20-minute call this week.
[Your name]
---
AI-drafted. Human reviews before send.
Status: PENDING REVIEW
Concept demo · simulated data · illustrative only
Account manager action (simulated)
The account manager reviews the draft, edits if needed, and approves. The AI recommended; the human decided. The audit trail records every step: signal detected, draft generated, who reviewed it, when they approved, and when it sent.
APPROVAL INBOX (concept demo, simulated)
-----------------------------------------
Draft: Save-play outreach, Riverstone Labs
Signal: Login drop 78%, reporting unused,
frustrated support tone, invoice open
Status: PENDING REVIEW
Account manager review:
Tone: appropriate
Facts: signals confirmed
Edit: none needed
Concept demo · simulated data · illustrative only
Demo above is a concept illustration with simulated data. All account names and signals are fictional. This build has not yet been deployed; capabilities described use "designed to / would" framing intentionally.
What Churn Sentinel is designed to do.
Every capability below is concept-stage. Framing uses "designed to / would" throughout.
Engagement Signal Monitoring
Designed to pull signals on a schedule from your existing tools: login frequency, feature usage depth, support ticket volume and tone analysis, and invoice behavior. Each account's pattern would be tracked over a rolling window so a single quiet week does not trigger a false alert.
✓ Login and usage tracking · Support tone analysis · Invoice behavior signals · Rolling trend window
Risk Scoring with Reasons Shown
Every at-risk flag would come with the contributing signals listed in plain English. No black-box score. You would see exactly which signals moved the needle and by how much, so your account manager has context before picking up the phone.
✓ Scored 0 to 100 · Reason list per account · Amber and red thresholds configurable · Trend direction shown
Drafted Save-Play Outreach
When an account crosses your risk threshold, the system would be designed to draft a personalized save-play email referencing the specific signals it detected, not a generic template. The draft would land in your approval inbox. Nothing would leave without a human reviewing it first.
✓ Signal-specific drafts · Approval inbox, not auto-send · Human edits welcome · Tone configurable per segment
Weekly At-Risk Digest
A Monday morning summary designed to land in your team chat or inbox: accounts that moved into at-risk status, accounts that recovered, and any drafts waiting for review. Your account team would start the week knowing exactly where to focus.
✓ Weekly digest delivery · Recovered accounts tracked · Pending drafts surfaced · Configurable delivery channel
Full Decision Audit Trail
Every signal detection, draft generation, human review, approval or edit, and send event would be timestamped and logged. If a client ever questions why they received an outreach, or didn't receive one, the trail would be there.
✓ Timestamped log per account · Draft-to-send chain · Exportable · Oversight Layer included
Oversight Layer
Every system we ship runs inside the Oversight Layer.
Churn Sentinel would be built with the same governance architecture as every other system we deliver: an approval inbox where every AI-drafted outreach waits for a human, a full audit trail of every signal and action, and a one-click kill switch you control. The AI recommends. You decide.
Read how we govern our AI →Want one like this in your operation?
Stop losing accounts you could have saved.
We scope the build against your actual account data, tool stack, and team workflow. Fixed-fee diagnostic, written scope before any build begins.
Concept build. Scope and price confirmed in writing before any implementation begins.